LEader Stuti of DIET College, Lucknow, helps artisans to solve their problems.

Posted on Saturday, January 17, 2015 by LEAD

Elder people are respected in every society and in every community. Communication with elder generation can help young people to realize many problems and to learn about first hand experience. 
Having this in mind, LEader Stuti Mishra organized an event on 12 December, 2014 where 15 girls and artisan woman shared their problems regarding work. Before the event organized by Stuti Mishra, artisan women had never realized their problems. However, this event shed the light on many difficulties that artisan people have in bringing their art to the market. Because of this, craft production by artisan people is limited to only those who already know about them. The event organized by Stuti was intended to help artisan people realize their problems in craft production and get rid of them in the future.

There are some of the problems discussed during the event:

1. Artisans’ work does not reach those who wish to buy it. Crafts are limited to artisan community only.
2. Artisan women are exploited by agents when they produce their work on a contract basis
3. Raw materials are very expensive
4. Creative work by artisans is not known by their names. Real names of producers are hidden under the brand name.
5. Artisans’ religion, which is Muslim, does not allow exposing their work, so they need to keep themselves behind parda system.
6. There is a lack of recognition and promotion of artists
7. Lack of resources
8. Direct communication with the market is not maintained
9. Marketing bottleneck
10. Health issues such as early eyesight problems, etc.

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